360dialog Pricing for WhatsApp: What Merchants Should Compare
TL;DR360dialog pricing is not just one monthly software fee. For most businesses, it is a WhatsApp API access cost plus Meta messaging fees, with optional marketplace, partner, support, throughput, analytics, or implementation costs depending on the path you choose.
That distinction matters for Shopify teams. A direct API provider can be the right foundation when you have developers or an implementation partner. But if your main job is abandoned checkout recovery, COD confirmation, order updates, review requests, winback campaigns, upsells, and repeat purchase reminders, the provider fee is only one part of the budget.
This guide breaks down 360dialog pricing in practical terms and shows what ecommerce merchants should compare before choosing between API-provider pricing and a Shopify WhatsApp automation app.
Quick Verdict
360dialog pricing makes the most sense when you are buying WhatsApp API infrastructure: number hosting, API access, support, Meta alignment, throughput, partner management, or a direct provider layer your team can build on.
Retentionly pricing makes more sense when your team is buying Shopify retention workflows: ready-made WhatsApp automations connected to store events, message templates, reply handling, revenue tracking, and lifecycle campaigns.
| Buyer question | 360dialog pricing | Retentionly pricing |
|---|---|---|
| What are you mainly buying? | WhatsApp API access and provider infrastructure | Shopify WhatsApp retention automation |
| Main cost layer | Per-number subscription plus Meta messaging fees | App subscription plus Meta messaging fees |
| Best-fit owner | Developer, partner, platform, or operations team | Founder, marketer, ecommerce manager, retention team |
| Setup responsibility | Your team or partner builds the workflow layer | Workflows are packaged around Shopify use cases |
| Pricing risk to model | Numbers, throughput, add-ons, partner path, implementation time | Plan fit, message volume, workflow ROI |
The buying decision is not whether 360dialog can support WhatsApp. It can. The question is whether your team wants to pay for an API foundation or for the Shopify workflows that sit above it.
What 360dialog Pricing Usually Includes
360dialog separates its pricing into the fixed cost of running a WhatsApp Business channel and the variable WhatsApp usage cost set by Meta. Its public pricing and documentation describe each active WhatsApp Business channel as requiring a subscription, with WhatsApp messaging fees added separately.
As reviewed on July 29, 2026, the public 360dialog WhatsApp API pricing path listed these headline tiers:
| 360dialog WhatsApp API tier | Public monthly price | What to verify |
|---|---|---|
| Regular | EUR49 or USD59 per number per month | Support SLA, country/currency, billing path, Meta fees |
| Premium | EUR99 or USD119 per number per month | Enhanced support, PLBV availability, account needs, Meta fees |
| Higher Throughput | EUR249 or USD299 per number per month | Eligibility, volume requirement, throughput need, Meta fees |
360dialog also shows a Marketplace path at EUR99 per number per month plus Meta WhatsApp messaging fees, where businesses are matched with vetted partner tools. For agencies, SaaS products, and partners managing many clients, 360dialog has separate partner platform pricing with monthly platform fees and per-channel economics.
That is useful flexibility, but it means a merchant should avoid one-line pricing comparisons. A store buying one direct API number has a different cost model from a partner managing many numbers or a brand using a marketplace solution.
The Meta Fees Are Separate
The second pricing layer is Meta's WhatsApp messaging fee. 360dialog's docs describe this as a variable cost determined by Meta's official rate cards.
For ecommerce teams, the important variables are:
| Meta fee variable | Why it matters |
|---|---|
| Message category | Marketing, utility, authentication, and service messages are not priced the same way |
| Recipient market | Rates depend on the customer's country or region |
| Delivery | Template charges are tied to delivered messages under the current model |
| Volume tiers | Some categories can vary by monthly volume tier |
| Customer service window | Some replies and utility messages inside the right window may be free |
| Endpoint and product path | 360dialog docs note that marketing content sent through the standard messages endpoint can carry a surcharge compared with the Marketing Messages API path |
That means 360dialog pricing should never be judged without a message plan. A store sending a few order updates has a different cost profile from a store sending frequent abandoned checkout, winback, and campaign templates to customers across multiple countries.
The clean way to budget is to separate fixed provider cost from delivered message cost and workflow software cost.
360dialog Pricing vs Retentionly Pricing
Retentionly is priced as a Shopify WhatsApp automation app, not as a raw API provider. The difference matters because a Shopify team usually needs working flows, not only an endpoint.
| Pricing factor | 360dialog | Retentionly |
|---|---|---|
| Base model | WhatsApp API channel subscription by number and tier | Monthly Shopify app plans |
| Entry point | Regular API tier listed at EUR49 or USD59 per number per month | Basic at $24/month |
| Higher plans | Premium and Higher Throughput tiers for support and scale needs | Growth at $49/month and Scale at $99/month |
| Meta fees | Added separately according to Meta rate cards | Meta fees apply with no Retentionly markup |
| Workflow layer | Built by your team, partner, connected tool, or marketplace solution | Included around Shopify retention use cases |
| Additional automation cost | Depends on the tools or implementation above the API | No extra charge for added automations |
| Per-chat fee | Depends on the connected solution, not only 360dialog API access | No per-chat fees |
| Best pricing fit | API-first teams that can model infrastructure and build cost | Shopify teams that want clearer workflow economics |
Retentionly's current plans are straightforward:
| Retentionly plan | Price | Best for |
|---|---|---|
| Basic | $24/month | Basic automations and core features |
| Growth | $49/month | Broadcasts and advanced automations, including winback workflows |
| Scale | $99/month | CRM features and multi-agent chat |
Meta message fees still need to be modeled in either path. The difference is what you are paying the software layer to do. With 360dialog, the API access can be clean and flexible, but the Shopify automation layer must be assembled. With Retentionly, the workflows are the product.
Build A Shopify WhatsApp Budget Around Flows
For a Shopify store, the most useful pricing model starts with workflows, not only the channel subscription.
| Workflow | What drives monthly cost | What proves ROI |
|---|---|---|
| Abandoned checkout | Abandoned checkout volume, reminder count, marketing template cost, recovery-link clicks | Recovered revenue and conversion rate |
| COD confirmation | COD order volume, confirmation templates, reply handling, cancellation rules | Lower RTO and fewer fake orders |
| Order updates | Order, shipping, and delivery event volume | Fewer support tickets and better delivery experience |
| Review requests | Delivered orders, timing, repeat-send rules | Review volume and customer feedback quality |
| Winback campaigns | Lapsed customer segment size, offer frequency, country mix | Repeat purchases and contribution margin |
| Post-purchase upsell | Recent buyer volume, product-match logic, template category | Add-on revenue after purchase |
| Reorder reminders | Product replenishment cycle and purchase history | Repeat purchase revenue |
This is where the API-provider path and app path start to diverge. 360dialog can provide the WhatsApp API foundation for those sends. Your team still needs to connect Shopify events, choose templates, manage suppression rules, handle replies, attribute recovered revenue, and maintain the logic over time.
Retentionly starts from those Shopify flows. That can make pricing easier to defend because the monthly app cost is tied to the revenue or operational outcome the flow is supposed to create.
When 360dialog Pricing Is A Good Fit
360dialog can be a good fit when WhatsApp is an infrastructure decision.
Choose this path when your business has developers, an implementation partner, or a platform team that wants direct control over WhatsApp API access. It also fits agencies and SaaS companies that need partner tooling, multiple WhatsApp Business Accounts, channel management, onboarding workflows, and flexible client billing.
The Higher Throughput tier is relevant when message speed is a real operational requirement. Most Shopify retention programs do not begin there, but large brands, partners, and high-volume notification systems may need to evaluate throughput separately from normal software pricing.
360dialog also makes sense when your business wants to keep the messaging provider separate from the application layer. That can be useful if you already have a CRM, support system, campaign engine, data warehouse, or internal platform that will own the workflow logic.
When Retentionly Is The Better Pricing Fit
Retentionly is usually the better pricing fit when the main job is Shopify retention automation.
That means the team wants WhatsApp flows connected to Shopify events without building an API stack first. The priority is not only message delivery. It is abandoned checkout recovery, COD confirmation, order and shipping updates, review requests, winback campaigns, reorder reminders, and post-purchase upsells.
The economics are also easier to understand. Retentionly has clear monthly plans, does not add a markup on Meta messaging fees, does not charge extra for added automations, and does not charge per-chat fees. For a Shopify merchant, that keeps the budget closer to the outcomes the team actually tracks: recovered revenue, repeat purchases, reduced RTO, support deflection, and customer retention.
If you are comparing 360dialog pricing because you only need WhatsApp API access, evaluate it as a provider. If you are comparing it because you want ecommerce revenue workflows, compare the total cost to launch and maintain those workflows.
Pricing Mistakes To Avoid
Do not compare only the monthly number fee. 360dialog's API subscription is only one layer. Meta messaging fees, partner tools, implementation, automations, reporting, support, and internal maintenance can all change the real cost.
Do not assume every WhatsApp message has the same cost. A marketing template, an order update, an authentication message, and a support reply can sit in different pricing categories. Rates can also vary by customer market.
Do not ignore multiple numbers. If your brand runs separate WhatsApp numbers by region, store, brand, or support team, channel pricing can scale differently from one app subscription.
Do not treat throughput as a default requirement. Higher throughput can matter for large senders, but most Shopify retention teams should first prove one or two revenue flows before optimizing for message-per-second limits.
Do not separate pricing from ownership. A lower API access cost can still become expensive if nobody owns Shopify event wiring, template operations, reply handling, suppression rules, attribution, and ongoing improvements.
Final Recommendation
Use 360dialog when your team needs WhatsApp API access, provider infrastructure, partner management, direct control, or high-volume messaging options.
Use Retentionly when your Shopify team wants WhatsApp to operate as a retention channel without building the workflow layer around an API provider.
The practical next step is to map your first three flows, estimate delivered messages by category and market, then compare total cost to launch and maintain. If those flows are abandoned checkout, COD confirmation, order updates, reviews, winback, upsell, or reorder reminders, Retentionly is the cleaner place to start.
Quick FAQs
How much does 360dialog cost for WhatsApp?
As reviewed on July 29, 2026, 360dialog's public pricing listed WhatsApp API tiers such as Regular at EUR49 or USD59 per number per month, Premium at EUR99 or USD119 per number per month, and Higher Throughput at EUR249 or USD299 per number per month, plus Meta WhatsApp messaging fees. Always verify live pricing before purchase.
Does 360dialog pricing include Meta WhatsApp fees?
No. 360dialog separates the channel subscription from Meta WhatsApp messaging fees. Meta fees depend on message category, recipient market, delivered volume, currency, and current rate card.
Is 360dialog cheaper than a Shopify WhatsApp app?
It depends on what you need. 360dialog can be efficient when your team wants direct API access and can build the automation layer. A Shopify WhatsApp app can be cheaper operationally when it includes the workflows, reporting, and setup your team would otherwise build.
What hidden costs should merchants compare with 360dialog?
Compare Meta fees, number count, throughput needs, partner or marketplace tools, implementation work, Shopify event wiring, template management, reply handling, support needs, and reporting. The provider fee is not the whole budget.
When should a Shopify store choose Retentionly instead?
Choose Retentionly when the goal is Shopify retention automation rather than direct API infrastructure. It is built around abandoned checkout recovery, COD confirmation, order updates, reviews, winback, upsells, and repeat purchase workflows, with simple app pricing and no Retentionly markup on Meta fees.
