Free Email Templates For Shopify

Find everything you need to create engaging email campaigns within our library of free HTML email templates. Your design will be fully responsive and look beautiful whether your customer opens it on a phone or at their desk. Ready to see our designs? Start at the search bar below or browse our collection by industry, usage, season, or brand. You'll find a design to fit every need.

Newsletter Email Welcome Email Promotional Email Abandoned Cart Email Post-Purchase Email
Shopify Logo Install on Shopify
Latest Collection Promotional Email
Limited Time Promotional Email
Minimal Newsletter Email
Buy One, Get One Promotional Email
New Product Launch Email Template
Limited Time Bundle Deal Email Template
Welcome Email Template with Discount Code
Limited-Time Promotion Email Template with Code
Exclusive Offer Email Template with Discount Code
Limited-Time Easter Email Template with Promo Code
Limited Time Bundle Deal Email Template
Limited-Time Halloween Discount Email Template
Birthday Email Template with Special Offer
Abandoned Checkout Email For Clothing Brand
Welcome Email For Personal Care Cosmetics
Luxury Skincare Launch Email with Discount
Winback At-Risk Customer Template 2
Promotional Offer Template 3
Post-Purchase Upsell Email 2
Promotional Offer Template 2
Welcome Email Template 4
Newsletter Email Template
Promotional Offer Template
Welcome Email Template 3
Welcome Email Template 5
Winback At-Risk Customer 2
Welcome Email Template 2
Abandoned Cart Template
Winback At-Risk Customer
Welcome Email For New Subscribers
Post-Purchase Upsell Email
Abandoned Cart Template 2
Abandoned Cart Template 3

Build Beautiful HTML Email Templates Easily

With Retentionly's simple and clean Email Builder, you can create high retention email templates in minutes! You can also customize the templates to your liking.

Drag & Drop Email Builder

Easily create stunning emails with our intuitive drag-and-drop interface. No coding needed—just pick, place, and publish.

Mobile-Responsive Designs

Ensure your emails look perfect on every device. All templates are automatically optimized for mobile, tablet, and desktop.

Dynamic Personalization & Smart Variables

Customize each email with smart tags for names, products, discounts, and more. Make every message feel personal and relevant.

No-Code Email Design and Development

Retentionly is a fully no-code email template builder. All tools within the Retentionly editor are visually intuitive and easy to use.

Drag & Drop Online Email Editor

We offer hundreds of pre-made email modules and essential email components that you can drag and drop into your editor and modify.

Responsive HTML Email Templates

We offer built-in and pre-made responsive email templates, but if you want to customize how your email template appears on mobile devices, you can do this using our mobile controllers.

Speed-up Email Template Production

Our HTML email templates will accelerate your email design production by 20x. Retentionly saves time, allowing you to focus on other email marketing tasks.

1. Email Templates Simplify Email Marketing for Shopify Brands

Finding the perfect email template isn't just about beautiful design—it's about improving deliverability, engagement, and conversions. Retentionly's professionally crafted email templates are optimized for Shopify merchants and built to convert, helping you launch automated campaigns effortlessly.

From abandoned cart emails to welcome series and product upsells, our email templates are tested for compatibility across Gmail, Outlook, Apple Mail, and mobile devices. Each template ensures fast loading, responsive design, and brand consistency—no coding required.

2. What's Included in Every Retentionly Email Template?

  • Modern, responsive design optimized for mobile, tablet, and desktop devices

  • Pre-filled marketing copy including subject lines, body text, and preview snippets

  • Smart personalization fields: , ,

  • Built-in support for dynamic product grids, image blocks, and social sharing

  • Fully compatible with Retentionly's visual Email Builder and automation workflows

3. Choosing the Right Template for Your Marketing Goal

  • Welcome Emails: Warm introductions and first-order incentives

  • Abandoned Cart: Product reminders with urgency-driven copy and discount offers

  • Post-Purchase: Upsell or cross-sell products with support and delivery details

  • Newsletters: Inform subscribers with updates, offers, and curated content blocks

4. Optimized for Retention and Email Automation

Every email template in Retentionly is crafted to support your retention strategy. Our layouts are tested for automation flows and designed to increase open rates, click-throughs, and repeat purchases.

  • Fast-loading templates built for Shopify audiences

  • Reusable sections that auto-update with customer data

  • CTA blocks and promotional banners built for conversion

  • Dark mode friendly layouts for modern inbox compatibility

5. Can I Fully Customize These Templates?

Yes! With Retentionly's intuitive Email Builder, you can create, clone, and tailor templates without writing a single line of code. Easily:

  • Drag and drop blocks for images, text, and dynamic product feeds

  • Edit styles, fonts, and colors to match your branding

  • Use variables like or

  • Preview on desktop and mobile before sending

6. Are Templates Available in Every Plan?

Yes, every Retentionly user gets access to our template library. Depending on your plan, you'll also unlock premium designs tailored for specific campaigns.

  • Free templates included in all plans

  • Premium seasonal templates for holidays, flash sales, and product launches

  • Continuous additions based on latest ecommerce trends